We show where your funnel loses deals and count conversion without parking stages in the way

A widget for amoCRM that counts stage-to-stage conversion, takes parking stages out of the calculation and refuses to build a report when there is not enough data to count on. Nine tabs on one filter. Version 1.1.8, interface in Russian and English.

Open the demo How to install

livefrom $19 a month per accountread-onlyno personal data stored5 currencies

version 1.1.8 · amoCRM technical account since 26.08.2026 · base price set in US dollars, web/lib/pricing.ts

Does this sound like your sales team?

“The report says one thing, the gut says another”

We mark up parking stages, take them out of the calculation and count conversion between adjacent steps, not cumulatively from the first.

“Funnel” tab

“Deals hang and never close”

We show how much sits on parking stages, for how long and where it goes next. A parking stage is waiting, not a loss, but it cannot be a step of the funnel.

“Lead path” tab

“No idea where leads get lost”

We break down every transition: who moved a deal, when and where to. On the pilot, 408 of them in a month were moves back down the funnel — the stock “Sales analysis” report has no such row.

“Overview” tab

“Nothing to compare managers against”

We credit a transition to whoever owned the deal at that moment, not the current owner. The team median covers selling groups only.

“Managers” tab

rollback count — anonymised property developer account, July 2026, from status history

See what it looks like

“Overview” tab: July cards — 1,015 new deals, 782 taken into work, 46 reached a meeting, 5 won, 912 closed; below, the “Where deals get lost” block with bottlenecks, on the right the sales chain with conversion for every stage.
“Overview” tab. Slice cards on top, “Where deals get lost” below left: the bottleneck is named in a line. On the right, the sales chain — no parking stages in it, they are taken out of the calculation.

demo data of an anonymised property developer account · July 2026

Look at one slice from nine angles

Pipeline, period, group, manager, deal field — one filter for every tab. Switching tabs resets nothing.

Overview

The whole slice on one screen: entries per stage, conversion, median time, delta to the previous period. On a full month — plan, actual and a pace forecast.

Funnel

Conversion between adjacent steps of the sales chain. Parking stages sit in a separate list with their own numbers.

Lead path

Where a deal goes after each stage and how long it stays: rollbacks, skipped steps, exits to other pipelines.

Customer journey

The path is stitched across pipelines. On the pilot, 686 cross-pipeline transitions in a month — work the stock report does not show at all.

Managers

A transition is credited to whoever owned the deal at that moment, not the current owner. The median covers selling groups only.

Data quality

Completeness of every field and a straight verdict: build, build with a warning, or do not build.

AI review

Insights are computed by detectors in code and work without a connected model; the model only explains. Employee names never leave the browser.

Licence

Plan, term, key, trial days. Support in one click, with the account and version pre-filled.

Guide

The counting rules inside the widget itself: what each tab shows and why the numbers differ from the stock report. Open on every plan.

anonymised property developer account · July 2026 · cross-pipeline transitions are counted from status history

Open the demo How to install

We count differently from the stock report — here is the difference

Stock “Sales analysis” report
66%
KLASTER
84%

Same deals, same period. amoCRM counts every stage in a row, cumulatively from the first: a parking stage sits inside the chain and zeroes out the conversion, although the deal is not lost there — it is waiting.

anonymised property developer account · “Продажи новым клиентам” pipeline · 32,478 deals in the base · method: conversion between adjacent stages of the sales chain

“Funnel” tab: the “Movement by stage” table — entered the stage, conversion from the previous one, change vs. the previous period, median time. Three parking rows are highlighted in yellow, labelled “parking” and show “outside the chain” instead of a conversion.
Yellow rows are parking stages. Their conversion column says “outside the chain”: they are excluded from the adjacent-step calculation, but their numbers stay visible — how many entered, how many sit there and where they go.

demo data of an anonymised property developer account · July 2026

Naive skip count
1,357
By the product rule
30

The transitions are the same. The difference is whether entering a parking stage or closing a deal counts as a skip: neither is movement along the sales chain. The widget shows both numbers side by side — the skip formula is explained in the docs.

July 2026 · 3,240 transitions analysed, 408 of them rollbacks · rule: skipping a parking stage is not a skip

Toggle it and watch what changes

Left — how the stock report counts. Right — how we count.

Продажи новым клиентам

July 2026 · deals created: 1,015 · transitions: 3,240

66%The cumulative funnel drops to 66% after “Taken into work”. These are not losses — they are parking stages standing in the chain.cumulative conversion · entire account history, 32,478 deals
НОВЫЙ ЛИД181
Взято в работу782432% ⚠
РЕАКТИВАЦИЯ НОВОГО ПРОЕКТАparking11515%
Нет контактаparking860748% ⚠
Клиент квалифицирован21625%
ВСТРЕЧА НАЗНАЧЕНА4822%
ВСТРЕЧА ПРОВЕДЕНА КЭВ4696%
Резерв квартиры37%
Договор подписан133%
Отложенный спросparking717100% ⚠
Успешно реализовано57%

Another 912 transitions in July 2026 went to “Closed and lost” (Закрыто и не реализовано). It is the largest number of the month and we do not hide it: with it the total is exactly 3,240.

This is how the stock “Sales analysis” report shows the funnel: parking stages sit in the chain, step conversion jumps from 7% to 7100% and means nothing.

The counting rules are code, not a declaration

Median, not average

One stuck deal must not distort the picture for the whole team.

Fewer than 8 deals — no percentage

You see “not enough data” instead. Percentages from two deals are never reliable.

Completeness below 30% — no breakdown

We show how much is filled in and explain why the number would mislead. The threshold can only be bypassed via support: there is no “show anyway” button yet.

Automation on its own line

Transitions made by a bot are excluded from the team median: automation conversion must not be credited to a person.

The other rules — conversion above one hundred percent is not hidden, “not calculated” is not zero, the team median covers selling groups only — are explained on the How we count page.

What the widget will not do

No report when there is nothing to count on

This is what field completeness looks like on a live property developer account. We will not build a breakdown by source on this data, nor a revenue report: it would be a pretty lie. The threshold is hard: a field filled in for fewer than 30% of deals gets no breakdown, and you see why.

Причина отказа41%
Название проекта32%
Источник19%
Цель приобретения12%
Бюджет сделки10%
Страна запроса7%
Тип апартамента4%
Отделка1%

July 2026 · share of deals with the field filled in · 8 fields out of 104 on the deal card

What we do not have yet

No testimonials yet

We have clients and are asking them for written reviews. We do not publish invented ones.

One case study, anonymised

It proves the stock report understates conversion. Sales growth after us is still being measured.

We do not count revenue growth

On the pilot only 10% of deals have a budget and the stock amounts are broken. We do not compute ROI out of thin air.

Not in the amoCRM marketplace yet

The listing is under review; amoCRM does not publish timelines.

No automatic card payments

We issue the key manually within a business day and invoice your company.

No webhook receiver yet

Data freshness runs on a schedule: an incremental sync every five minutes.

The list is public. What we are doing about each item is on a separate page: what we cannot do yet.

You pay per account — from $19 a month

The higher the plan, the more pipelines, history and sections you get on one slice. None of them trims numbers or stamps watermarks: a locked section simply does not open.

Start

$19 / month per account

One pipeline and a team of up to 10. Funnel with parking stages marked up, managers, data quality, licence.

Pro

$39 / month per account

All pipelines in the account, unlimited users. Every section, including lead path, customer journey and AI review.

Developer

$89 / month per account

Everything in Pro plus property-developer breakdowns — by complex, building and unit — and priority support.

“And if the team grows?”

On Pro, nothing happens: users are unlimited there, and fifteen managers cost the same as three. Start has a cap of 10 people: outgrow it and you move to Pro, where the bill again stops depending on headcount.

Yearly — 35% off. 5 currencies: roubles, tenge, lari, dollars, euros; an unknown currency is shown in dollars, not substituted with roubles. Plan limits, the comparison with per-seat billing and what happens after the paid period ends.

base price set in US dollars, other currencies derived from it · web/lib/pricing.ts · the Start user cap — PLAN_LIMITS in web/lib/license-demo.ts · the invoice uses the rate on the payment day

Install it in three steps

It is a link, not an implementation project: no developer and no spec required.

1

The administrator opens the link and grants access

The widget installs over OAuth. It is revoked in the same place, with one button, and no approval from us is needed.

Result: the widget is in the account, access is read-only, and you can leave at any moment.

2

The head of sales confirms the stage markup

The heuristic suggests which stages are parking stages. A person decides, not the algorithm: on the full history the heuristic got it wrong. There is no separate screen for the markup yet — you send the list by email, we apply it and recalculate the reports.

Result: parking stages are out of the calculation and conversion follows the sales chain.

3

First load — 34 minutes

Measured on 7 years of history: 69,567 deals, 1,100,000 events, 240,031 transitions. After that the sync is incremental: 12 seconds every 5 minutes instead of a 250 seconds full pass.

Result: the full history is in the reports and the numbers keep themselves current.

What exactly was measured and how to schedule the load around your telephony — on the installation page.

measured 25.08.2026 · first full load of the pilot account (anonymised property developer account) · docs/РЕШЕНИЯ.md, пункты 37 и 40

Open the demo How to install

Asked on the first call

We answer in writing so the call does not start here.

What do you see in our amoCRM?
Deals, their statuses, the transition history and the directories: pipelines, stages, users, fields. Tasks and calls are not synced — there are no reports on them. Names, phones, emails, messages and notes are neither read nor stored: the funnel does not need them.
Can you break anything in our CRM?
We have nothing to break it with. Access is read-only: the integration code has no method that writes to your CRM. Changed your mind — the administrator revokes access under “Granted access” with one button, and no approval from us is needed.
Will a manager see other people’s deals?
No. Permissions are inherited from amoCRM: a manager sees their own deals, a group lead sees the group, an administrator sees everything. The widget extends nobody’s rights.
Do we need a developer or an implementation project?
No. The administrator installs the widget and grants access; the head of sales confirms the stage markup. There is no separate screen for the markup yet: you send the list by email, we apply it and recalculate the reports. After that you just read the numbers.
When do we see the first numbers?
The first load takes 34 minutes — measured on an account with 7 years of history (69,567 deals, 240,031 transitions), not estimated. We do not show reports on half the history: until the load finishes the screen shows a percentage. After that the data refreshes every 5 minutes.
We have a dozen pipelines and a mess in the stages. Can you handle it?
We can. That is the usual picture: the account we calibrated on has 15 pipelines, 5 of them active. The heuristic marks parking stages and shows what it found — you confirm, not the algorithm. The widget will not cure the mess, but it will show it in numbers.
Half of our fields are empty. Is it useless for us?
It works. Funnel, rollbacks, skipped stages, time per stage and manager performance are calculated from status history — they do not need field completeness at all. Empty fields only hurt breakdowns: “by source”, “by project”, “by budget”. Filled in for fewer than 30% of deals — we do not build that breakdown and say why.
What does it cost for a team of fifteen?
The same as for a team of three — if you are on the same plan. We count the amoCRM account, not seats: there is no minimum seat bundle and a new hire does not change the invoice. Fifteen people means Pro, which has no user cap at all. Start is cheaper but is built for a team of up to 10. Amounts, plans and limits are on the pricing page.
Will it work on our amoCRM plan?
Verified on a live account on the “Advanced” plan. For the “Basic” plan we have no answer from amoCRM support yet. Write to us — we will check on your account and tell you straight.
How do we disconnect, and what happens to the history?
One button inside amoCRM: the administrator revokes access under “Granted access”, no need to write to us. After the paid period ends, reports keep working for 3 days, then close, while the history keeps accumulating: come back in six months and you see all of it. After the widget is disconnected we keep the data for 90 days, then delete it; ask earlier and we delete on request.
How do we pay, and do we get closing documents?
By invoice to your company or in crypto (USDT (TRC-20 and ERC-20), BTC) — both via support. There are no automatic card payments yet: we issue the key manually within a business day. You choose the currency, the invoice uses the rate on the payment day, closing documents follow.
Who is it not for?
One three-stage pipeline and a dozen deals a month — the stock report is enough. Need end-to-end analytics from ad click to deal — that is a different class of tools: we count what happens inside the CRM. Need revenue broken down by fields nobody fills in — data first, then reports.

Open the demo, then install it on your account

The demo runs without sign-up and without access to your CRM: the same nine tabs on anonymised data. The account administrator installs the widget — if that is not you, the installation page builds a ready-made email with the permissions and the first-load time.

Open the demo How to install

Open the demo